The Sguerri family-run firm was founded at Malmantile with the name L’alpina in 1924. The business was immediately successful and in 1926 the company was awarded a prize at the International Exhibition of Paris, and thus they changed their name into Premiato calzaturificio L’alpina. They manufactured men’s and women’s footwear by hand in the ancient Tuscan tradition.
With the advent of the Second World War there was a setback, but the recovery coincided with the reconstruction, when the second generation of the Sguerri family stepped in. The new generation began business by producing children’s shoes, a production that, starting in the Fifties, was converted into shoes for men and women. The younger generation was not lacking in inventiveness nor desire to experiment, and hence they used the most advanced construction systems.
Those were the years of the so-called ‘economic boom’ and this also pushed the Sguerri company – which meanwhile had taken the name of Lorans- to begin exporting their products to Europe, becoming known for the quality and the style of their footwear. In 1974 the production was expanded and aimed solely on the female market. In those years the company was awarded the national award of the Messaggero economico for its professional activities. The construction of a broader production plant at Malmantile and the transformation of the firm into an s.r.l. company (Ltd.) and the change of its name to Floran’s date back to the 70s.
Since the 80s the shoe factory has been producing women’s shoes only for the export market, from Asia to Australia. Its main customers are, however, in Europe and the US. It is in that period that the third Sguerri generation started to play an active role in production.
The combination of tradition and innovation marked the production philosophy of the Company, acknowledged also by the Association Civiltà del Lavoro, which, in 1999, awarded the management team with the coveted Mercurio d’oro prize.
In 2007 the company moved its production to Limite sull’Arno, an industrial area better served and connected with the infrastructure nodes of the footwear area.